Club 18-92

Client: Newcastle United (2025/26)

With Newcastle heading to Europe for the Champions League, the team at Studio Something created Club 18-92 - the club’s very own fake travel agency. Inspired by 90s travel aesthetics, the campaign gave fans something fun to laugh about, share, and rally behind. I was responsible for creating the visual identity and brand world, with guidance from Michael Kinlan, as well as designing graphics for a series of mock 90s-style TV ads for social, animated by Fee Sheal and Andrei Staruiala. I also helped design our custom out-of-office generator, built by Grant Mac.